Overton window : technology to legalize anything in society
Joseph P. Overton ( Joseph Overton ) (1960–2003), senior vice president of the Makin Center for Public Policy - USA.
Overton - an American electrical engineer and lawyer, formulated a model of changing the perception of a problem in public opinion, posthumously named " Overton's Window ". Joseph Overton created a working tool for influencing the masses, he described the scheme of how completely foreign ideas can be raised from the bottom of the immorality of public society, washed, coddled and, ultimately, legislated. According to the " Overton Window ", for every idea or problem in society there is a so-called "window of opportunity". Within this window, ideas may or may not be widely discussed by people, openly supported, promoted, and sought to be legislated. The window is moved by interested parties, thereby changing the amplitude of possibilities, from the stage of "unthinkable", i.e. absolutely hostile to public morality, manipulation from completely disgusting, to the stage of "current politics", i.e. already discussed by the general public, accepted by mass consciousness and enshrined in laws, i.e. , everything that is disgusting to society can be legalized and legalized in a fairly short period of time. As an example of the operation of the Overton window, you see the legalization of same-sex marriage and the right of same-sex couples to adopt children.
At the same time, the " Overton Window " is not brainwashing as such, not IPSO, but more subtle and expensive technologies . They are made effective by their consistent, systematic application by interested persons and invisibility for society - victims of the very fact of influence. Below, an example will show how the Overton window works , how step by step society begins to first discuss something unacceptable, then consider it appropriate, and finally come to terms with a new law that consolidates and protects what was once unthinkable and harmful to society.
Let's take for example something completely unacceptable for society. For example, cannibalism, that is, the idea of legalizing the right of citizens to eat each other. Hard enough example?
But it is obvious to everyone that right now there is no way to spread the propaganda of cannibalism - society will turn upside down and even riots, Maidans and a bloody revolution are possible. Such a situation means that the problem of legalizing cannibalism is at the zero stage of the window of opportunity . This stage, according to Overton's theory , is called "The Unthinkable". Let's now simulate how this unthinkable will be transformed in practice, having passed all stages of the window of opportunity, and will become a social norm, and what's more, it will be legalized at the state level. You will understand the essence of how to rule the masses.
Technology and tools for implementation
Let's repeat once again - Overton described a technology that allows you to legalize absolutely any idea. Pay attention! This is not a concept, but a working technology, that is, a sequence of actions, the implementation of which invariably leads to the desired result. As a weapon for the destruction of humanity, such technology can be more effective than wars , because it is bloodless. And now it is used by political technologists at the state level to promote the ideas they need.
After reading this article, you will be able to analyze what is happening around you in the media and on hearing in society and follow the final of such algorithms.
Transforming the unthinkable into the radical
The topic of cannibalism is still disgusting and absolutely not acceptable in society. It is undesirable to speculate on this topic either in the press or, even more so, in a decent company. While cannibalism is an unthinkable, immoral, wild, forbidden and socially unacceptable phenomenon. Accordingly, the first movement of Overton's Window is to move the theme of cannibalism from the realm of the unthinkable to the realm of the radical.
We have freedom of speech and tolerance, and the basis of all this is democracy. Well, why not talk about cannibalism? Everyone has a right to talk about cannibalism, it's legal, right?
In general, scientists should talk about everything in a row - there are no forbidden topics for scientists, they should study everything. And since this is the case, we will hold an ethnological symposium on the topic "Exotic rites of the tribes of the past." Let's discuss the history of cannibalism on it, introduce it into scientific circulation and get the fact of an authoritative statement about cannibalism. the state will create grants and state orders for research on the topic of cannibalism.
You see, it turns out that you can talk objectively about cannibalism and stay within the limits of scientific respectability, and everything will be legal and not immoral at all .
the discussion of the forbidden topic, namely cannibalism, is injected into society .
The Overton window has been in place since the beginning of the discussion of cannibalism by scientists. A gradual discussion and replacement of concepts and moral and ethical norms begins, the technology is already working, the influence on the masses has begun. This ensured the transition from an irreconcilably negative attitude of society to a more positive one, because it is heard. Of course, still within strict limits, not acceptable, but they talk about it publicly, and therefore everyone passes this information through themselves.
At the same time as scientific discussions, an organization organized and controlled by interested parties, paid association with the approximate name "Community of radical cannibals" must appear. And let it be presented only on the Internet and not be popular - radical cannibals will definitely be noticed and quoted in all mass media, this is necessary for the foundation on which Overton's technology will rest and be promoted further.
First, this is another fact statement. And secondly, appalling scumbags are needed to create the image of a radical intimidator . These will be "bad cannibals" as opposed to another intimidator - " anti-cannibals ", who will call to cleanse society of cannibals (now you understand why there are so many radical newly created youth organizations nowadays, including religious ones). Such an instigated confrontation will attract more attention of the society and give a lot of publicity. Pensioners will already be talking about such enmity under the porches.
Let's summarize:
To begin with, it is enough to publish stories about what the leading scientists of the world think about eating human flesh and, in contrast to scientists, the opinions of radical misfits .
The result of the first movement of the Overton Window : an unacceptable topic is introduced into circulation, the taboo is destroyed, society actively discusses the problem, the unambiguity of the problem has been destroyed - "gradations of gray" have been created.
From radicalism to the permissible
With the next step, the Window moves further and transfers the theme of cannibalism from the radical realm to the realm of the possible. It shows the government's attempt to smooth over the problem that arose out of nowhere, referring to tolerance in society and democracy. Like, look, there is a problem, and we are good at solving it. At this stage, "scientists" and authoritative nutritionists continue to be actively quoted. After all, you can't turn your back on science, can you? A scientific layer of cannibalism research is emerging, scientific papers are being written, dissertations are being defended, and most importantly, there is a scientific rationale for cannibalism and the expediency of consuming human flesh by certain categories of the population. for example, human meat will be digested faster and easier by a person, and therefore will be considered the most dietary. And anyone who refuses to discuss it should be branded as a hypocrite and a hypocrite who turns away from society, because this is an active discussion that is heard. If you are against this topic and do not participate in the discussion, you are not like everyone else and you should be bullied. If you are against cannibalism, you can be enrolled in the radicals.
In the process of promoting the problem of cannibalism, it is necessary to come up with a fancy name for cannibalism. So that all kinds of fascists don't dare to label dissenters. WARNING! Creating a new name, a new bright and beautiful packaging for the unacceptable is a very important point. To legalize an unthinkable idea, it is necessary to change its real name. Because there is too much negativity attached to the real primary name and the keyword needs to be replaced.
From now on there is no more cannibalism.
Now it is called scientifically, based on the scientific works of scientists, for example, anthropophagy. But this term may soon be replaced once again, recognizing this definition as offensive and intolerant. Social acceptance continues...
The purpose of inventing new names is to divert the essence of the problem from its designation, to separate the form of the word from its historical meaning imprinted by the memory of families and generations, to deprive one's ideological opponents of a hook, there is no cannibalism - there is nothing to hook on to . Cannibalism turns into anthropophagy, and then into anthropophilia , the substitution of concepts and values is washed away .
In parallel with the name game, the creation of a unique and fundamental historical precedent or simply different from public morality, but most importantly, legitimized, takes place. It will be found or invented as "proof" that anthropophilia can in principle be legalized.
"Do you remember the legend about the self-sacrificing mother who gave her blood to the children dying of thirst and saved the children's lives with her flesh?"
"In general, historically it was the norm to eat human meat, if it were not for anthropophilia , humanity would not have survived in times of global cooling!!! Turn on your brains , finally, don't be idiots!!!"
"And among our Christians, even more so, since anthropophilia is generally the norm! They still ritually drink the blood and eat the flesh of their God during communion. You don't blame the Christian religion for eating flesh, do you? But who are you to interfere with a religion that is thousands of years old!!! Go away with your moralism! Faith above all!!! Take an example from the church sinners!!!"
The main task of these processes at this stage is to at least partially remove cannibalism from criminal prosecution and find historical facts that it was the norm then, and therefore is the norm now and will be the norm in the future. And the norms will already be legalized legally.
Mass propaganda of the expediency of cannibalism
After the historical precedent is legitimized, it becomes possible to move the Overton Window from the territory of the possible to the area of the rational.
This is the third stage. It completes the crushing of a single problem.
"The desire to eat people is genetically embedded, it is in human nature - it has already been proven by scientists" " Anthropophiles have been provoked!"
"Sometimes it is necessary to eat a person, there are irresistible circumstances" "There are people who subconsciously demand to be eaten" "A free person has the right to decide whether to eat a person or to be eaten" "Do not hide information and let everyone will understand who he is - an anthropophile or an anthropophobe , in a democratic society everyone has the right to decide for himself" "Is there any harm in anthropophilia ? Children of anthropophiles have the same rights and need separate educational institutions.
"And in general, it has long been proven by scientists that human meat is the most useful, easily digestible and has a high nutritional value for everyone, especially for children."
A "battlefield" for the problem is artificially created in public consciousness. Aggressors are placed on the extreme flanks (as described above, radical movements for and against cannibalism are artificially created , which actively compete with each other).
Real opponents - that is, normal people who are against cannibalism - are trying to be packaged together with the aggressors and listed as radical haters of cannibalism. The role of this attribution of normal conscious people who are not cannibals is to actively create the image of crazy psychopaths - aggressive, fascists, sociopaths , haters of anthropophilia , who call for burning alive cannibals, Jews, blacks, lesbians, gays and so on, as you already see around you. The activity of this harassment of opponents of cannibalism is provided by the mass media to all of the above, except for the real leaders of the movement, conscious, from the people, who are adequate defenders of norms and order against the legalization of evil. Those who are not paid and are able to adequately argue the position against the legalization of cannibalism will not be shown in the media, only aggressive movements that destroy all cannibalism will be shown, which will specifically model the negative attitude of society towards opponents of cannibalism.
"Scientists" and journalists at this point prove that throughout history, humanity has eaten each other from time to time, and that's okay. Now the topic of anthropophilia can be transferred from the domain of the rational to the category of the popular. Overton's window moves on.
Promotion with bleaching
Now anthropophilia is becoming the norm.
And the norm is the basis for legalization, as you can see, no violence, only a little funding and Kishinev mass media and pocket scientists on the salary, and radical militants for and against can always be recruited among the youth.
To popularize the topic of cannibalism, it is necessary to support it with popular content, comparing it with historical and mythological personalities, and if possible, with modern media personalities . Anthropophilia in this final stage of Overton's technology is widely disseminated in the news and talk shows .
People are eaten in movies in cinemas, in song lyrics and video clips .
One of the popularization techniques is called "Look around!" "Didn't you know that one famous cultural figure is an anthropophile ? " "And one well-known screenwriter was an anthropophile all his life , he was even persecuted and finally he became himself and is not afraid of it, what an example!" "And how many millions were deported, deprived of citizenship for anthropophilia , what unfortunate people! .. By the way, what do you think of the popular singer's new music video called " Eat me , baby ?
"Have you heard about the new challenge in social networks , where it is fashionable to bite off a piece of flesh?... How have you not heard? The whole world is talking about this, you can't be so backward, it's not democratic and not tolerant towards others!"
At this stage, the developed topic is brought to the TOP, and it starts autonomously reproduce themselves in mass media , show business and politics.
Politicians build PR campaigns to protect the rights and freedoms of anthropophiles , who have already become part of society.
Another effective technique: the essence of the problem is actively discussed at the level of information operators (journalists, TV presenters, public workers, etc.), cutting off specialists from the discussion. It's like the last years of Ukraine's independence, special interviews were conducted not with Ukrainian-speaking specialists, but with Russian-speaking ones, so that Russian was constantly in the media and heard, to create a precedent of the need to protect Russian-speakers. Then, at the moment when everyone is already bored and the discussion of the problem has reached a dead end, a specially selected professional, an authority in society, comes and says: "Dear ones, in fact, everything is not like that at all. And the point is not that, but this. And it is necessary to do this and that" - and at the same time gives a very certain direction, the tendency of which is set by the "Window" movement.
To justify the supporters of legalization, they use the humanization of criminals by creating a positive image of them with the help of characteristics not associated with crime.
" Anthropophiles really love people!"
"They sincerely love their victims like no one else, because they value human things body. "They sincerely love their victims. Eating means loving!"
"These are creative people. Well, he ate his wife and what?" " Anthropophiles have a high IQ and in other respects they adhere to strict morals" " Anthropophiles are the victims themselves, look how they had to hide their food all these years... Poor people, they should be pitied, and you, eh .... Where is your humanity! !!"
"Haven't you tasted human flesh yet? You have to try everything in life! Nothing will happen at once."
This kind of tricks are the basis of popular talk shows that are trending all over the world.
"We will tell you a tragic love story! He wanted to eat her! And she just wanted to be eaten! Who are we to judge them? Maybe this is love? Who are you to fall in love on the way?!"
That's all, it's time to legitimize the norm
Overton Window movement is reached when the topic is heated to the point of being able to transfer it from the category of popular to the sphere of actual politics.
Preparation of the legislative framework begins. Lobby groups in power are consolidating and coming out of the shadows. Sociological surveys are published, which allegedly confirm a high percentage of supporters of the legalization of cannibalism. Politicians begin to make test public statements on the topic of legalization of cannibalism. If the society still riots after the topic is raised by the politician, then they return to the previous point.
A new norm is being introduced into the public consciousness - "it is forbidden to eat people."
This is the signature dish of liberalism - tolerance as a ban on taboos, a ban on correction and a ban on prevention of deviations harmful to society.
The most healthy part of him will still somehow resist the legislative consolidation of things that were unthinkable until recently. But society as a whole is already broken. It has already accepted its defeat.
Laws have been adopted, the norms of human existence have been changed (destroyed), and further echoes of this topic will inevitably reach schools and kindergartens, which means that the next generation will grow up with no chance of survival at all. This was the case with the legalization of perverts, the mentally ill (now they demand to call themselves gays and lesbians). This is how the whole of Europe works, they have the Overton Window as the basis of political technology. Therefore, European values are livestock management based on tolerance and democracy. And this is social slavery, slavery.
Overton's technology
Why is this technology so effective? Because it is based on tolerance, a kind of "removal of prohibitions". Political systems can very skillfully abuse tolerance , freedom of speech, lack of a clear division between good and evil. It is only necessary to want - and permissiveness can reign, without any framework, restrictions or taboos. And this is a path not only to demoralization, but also to the self-destruction of humanity.
The described Overton Window of opportunities moves most easily in a tolerant society, so you need to avoid tolerance and have your own horses (internal rules of the Clan, clan charter). In a society that does not have ideals and, as a result, there is no clear division between good and evil, it is easy to mold the gray mass into something beneficial to the authorities concerned. And as you can see, you can mold anything quickly.
Now the so-called "freedom of speech" is advancing everywhere, transformed into the freedom of dehumanization , turning a person into a frozen bastard (degenerate from the Rod - deprived of a horse ). Before our eyes, one by one, the restrictions that protected society from the abyss of self-destruction are being removed. Now you can easily impose that procreation is unprofitable and immoral , marriage is bad, children consume more oxygen and emit more CO2, therefore they harm the environment and contribute to global warming - and these are already real sayings that are spreading around the world. So barrenness becomes popular, the population will decrease, and for the rebels, who have strong horses and intelligence above average, they will be killed by wars.
Do you think that you alone cannot change the influence of large infusions of money on the management of public opinion?
A person alone cannot do anything in the fight against the egregor of the state and power, it is necessary to unite and strengthen one's ancestral horses .
And you also need to constantly train your intelligence, you need to constantly study, read printed materials every day for at least 15-20 minutes in order to develop imaginative, analytical and critical thinking. This is required to track overton windows in the community. But personally, you must remain a Magnanimous person!!!
Track the movements of Overton windows around you and warn loved ones about danger.
Earn more money and build social networks and find like-minded people.
Avoid radicals and religious organizations, especially youth organizations, they are used to rock the Overton window and they are all under the control of the secret services.
And think carefully about whom you promote to power.